In 1994, Roy and Rachael Cecchetti purchased a two and a half acre parcel in the Sonoma Valley, one mile east of the Plaza. On that parcel, situated next to the grand willow tree and the natural spring fed pond, was an old backhouse. Through some research of the property, it was discovered that the old backhouse was once home to vintners, writers, artists and those who craved the solitude and enjoyment of nature. Backhouse wines were created to bring these memories back to life for a new generation.
I used clean, modern typography to create fresh sophistication combined with nostalgic traditional vibes. A simple roof motif and chimney-like alternation on the logotype create a memorable aesthetic for this unique winery.