Empowering, Positive, Professional
Jen Farb wanted a style that would resonate with her tax clients - new business owners totally overwhelmed by the finance nonsense behind building their own biz - while also carrying over seamlessly into her other professional role as a Rodan & Fields sales rep.
Since Jen’s tax firm is based out of sunny South Florida, we used peaceful beach-inspired hues and pastels to bring a sense of calm to the panic mode much of her audience is faced with. The sand dollar illustration element is a fun play on words, highlighting the oceanside location while also making a subtle nod to currency & finances.
The soft balance of professional peacefulness suit Jen and her business’ supportive vibes perfectly!