Jen Farb

 

Empowering, Positive, Professional

Jen Farb wanted a style that would resonate with her tax clients - new business owners totally overwhelmed by the finance nonsense behind building their own biz - while also carrying over seamlessly into her other professional role as a Rodan & Fields sales rep.

Since Jenโ€™s tax firm is based out of sunny South Florida, we used peaceful beach-inspired hues and pastels to bring a sense of calm to the panic mode much of her audience is faced with. The sand dollar illustration element is a fun play on words, highlighting the oceanside location while also making a subtle nod to currency & finances.

The soft balance of professional peacefulness suit Jen and her businessโ€™ supportive vibes perfectly!

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logo design
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full branding style guide design
 

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