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Star Castle Studio
Infusing Visual Passion into YOUR Passion Project
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Artist spotlights, branding tips & tricks, unboxing videos, my 100 day project, and more!
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Why It’s the Best Time Ever to Be a Professional Artist
Why It’s the Best Time Ever to Be a Professional Artist

Why It’s the Best Time Ever to Be a Professional Artist

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TipsStar Castle StudioOctober 8, 2019Branding, Artist Branding, Logo Design, Artpreneur, Fine Artist
100 Day Moodboard Project // Disney - Day 20 - T (Tiana)
100 Day Moodboard Project // Disney - Day 20 - T (Tiana)

100 Day Moodboard Project // Disney Day 20 // T for Tiana
M100DBOARD

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M100DBOARDStar Castle StudioSeptember 30, 2019Branding, Artist Branding, Logo Design, Artpreneur, Fine Artist, Moodboard, Mood board, Disney Inspired
Maryam Ashtsham // Maryam Art Studio
Maryam Ashtsham // Maryam Art Studio

Star Castle Spotlight: Cynthia // CynthiaTizShop

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Star Castle SpotlightStar Castle StudioSeptember 16, 2019Star Castle Spotlight, Artist Spotlight, Passion Project, Inspiration
How to Seamlessly & Effectively Implement Your New Brand
How to Seamlessly & Effectively Implement Your New Brand

How to Seamlessly & Effectively Implement Your New Brand

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TipsStar Castle StudioAugust 20, 2019Branding, Artist Branding, Logo Design, Logo
M100DBOARD – S (Space Mountain)
M100DBOARD – S (Space Mountain)

Space Mountain

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M100DBOARDStar Castle StudioJuly 29, 2019M100DBOARD, Moodboard, Design, Branding, Disney, 100 Day Project
Squarespace vs. Wordpress
Squarespace vs. Wordpress

Squarespace vs. Wordpress

Which platform is best for your business?

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TipsStar Castle StudioJuly 22, 2019Branding, Artist Branding, Logo Design, Logo, Squarespace, Wordpress, Website Design, Web Design
Cynthia // CynthiaTizShop
Cynthia // CynthiaTizShop

Star Castle Spotlight: Cynthia // CynthiaTizShop

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Star Castle SpotlightStar Castle StudioJuly 15, 2019Star Castle Spotlight, Artist Spotlight, Passion Project, Inspiration
Why you need a professional email address
Why you need a professional email address

Why you need a professional email address

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TipsStar Castle StudioJuly 8, 2019Branding, Artist Branding, Logo Design, Logo
4 Ways a Brand Style Guide Can Save You Time In Your Business
4 Ways a Brand Style Guide Can Save You Time In Your Business

4 Ways a Brand Style Guide Can Save You Time In Your Business

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TipsStar Castle StudioJune 24, 2019Branding, Artist Branding, Logo Design, Logo
100 Day Moodboard Project // Disney - Day 18 - R (Rapunzel)
100 Day Moodboard Project // Disney - Day 18 - R (Rapunzel)

Rapunzel

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M100DBOARDStar Castle StudioJune 19, 2019M100DBOARD, Moodboard, Design, Branding, Disney, 100 Day Project
Niharika Rajput // PaperChirrups
Niharika Rajput // PaperChirrups

Star Castle Spotlight: Niharika Rajput // PaperChirrups

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Star Castle SpotlightStar Castle StudioJune 17, 2019Star Castle Spotlight, Artist Spotlight, Passion Project, Inspiration
Why Your Business Needs More Than a Logo
Why Your Business Needs More Than a Logo

Why your business needs more than a logo.

What to do in 4 common scenarios when your logo just won’t cut it.

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TipsStar Castle StudioJune 10, 2019Branding, Artist Branding, Logo Design, Logo
Magic Mail Monday: Cats, Starbucks & More!
Magic Mail Monday: Cats, Starbucks & More!

Massive Magic Mail Haul!

Unboxing experience with take-away branding & packaging tips for small online product based business owners!

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Magic MailStar Castle StudioJune 5, 2019Magic Mail, Flair, Packaging, Branding, Design, Brand Design
4 Reasons Why every artist needs a website
4 Reasons Why every artist needs a website

4 reasons why you absolutely MUST have a website as an artist.

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TipsStar Castle StudioMay 27, 2019Website Design, Artist Branding, Fine Artist
Dani McDermott // Out Of My Bloomin' Mind
Dani McDermott // Out Of My Bloomin' Mind

Star Castle Spotlight: Dani McDermott

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Star Castle SpotlightStar Castle StudioMay 13, 2019Star Castle Spotlight, Artist Spotlight, Passion Project, Inspiration
6 Reasons Your Business Deserves More Than A Pre-made Logo
6 Reasons Your Business Deserves More Than A Pre-made Logo

You get what you pay for. Feel confident having a brand and logo that truly represent your business and that will evolve with you as your business grows.

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TipsStar Castle StudioApril 22, 2019Branding, Brand Design, Logo Design, Logo, Graphic Design, Design
Magic Mail Monday: Magical Haul!
Magic Mail Monday: Magical Haul!

Massive Magic Mail Haul!

Unboxing experience with take-away branding & packaging tips for small online product based business owners!

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Magic MailStar Castle StudioApril 15, 2019Magic Mail, Flair, Packaging, Branding, Design, Brand Design
Fine Art Meets Branding
Fine Art Meets Branding

5 ways I infuse my fine art background into the branding process

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Star Castle StudioApril 1, 2019
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kelly@starcastlestudio.com
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The two dreamt up moodboards for @alexandriasalmieri and her enchanting photography brand. 🥰 . Option 1 highlights the comforting oasis she provides for her quirky clients to live out their wildest dreams. 🧚‍♀️ . The second moodboard is more rebellious and dark, emphasizing her moody style and rebellious spirit. 💀 . So what’d she have to say about the two options?? ..... 💭 . . “You did amazing with option 1 as my business brand after everything we talked about and I'm so happy with it! It looks so so good! I love the colors and the images. . There's so much reference in there to things that inspire me that we did (and some that we didn't) go over that you caught onto and I love it! 😍 . Thank you so much for doing the alternate option 2 though to see if I wanted to explore that instead. I'm thinking maybe that it’s just more my personal style and I can love it without making it my business brand. . But you are a magician, because even so, I pretty much want to decorate my house with the second option and wear those colors all the time!” . 😂😂😂🥰 . While it’s tempting to incorporate your own personal style into your branding, sometimes your business needs a different approach in order to attract your ideal customers (after all, that’s who you’re hoping to connect to!!) 🙌🏻 . Be sure the designer you choose to work with takes thre time to understand your wants and needs as well as those of your target market so you get a beautiful and deliberate brand that works for your business!! 👌🏻 . Tell me, which moodboard do you prefer?? 🥰 . . . . . . . . . . . . . . . . #makersgonnamake #makersmovement #artistsoninstagram #lightworker #magicalvibesonly #moodboarddesign #getbacktodesign #moodboardmonday #spiritualbossbabe #calledtobecreative #workfromwherever #pursuepretty #creativelifehappylife #createeveryday #soulpreneur #modernmystic #shinetribe #branddesign #custombranding #artinspired
What’s one lie you’ve told yourself as an artist?? 🤔 I’m guessing there’s a lot — probably because so many people have been putting these (super outdated) barriers in your head! 😭 . People stuck in the days of how ‘it used to be’ can easily fall into fearing the ‘starving artist’ stereotype… 😣 but the reality of today is there is no better time to be a professional artist. 🙌🏻 . Now more than ever, people are drawn to genuine artistic expression, and desperately crave authentic one-of-a-kind creations. 🎨 . Read more about why it’s the best time EVER to be an artist on the blog and get tips on how you can use this pivotal time to your advantage!! 💖 . Click the link in my bio or go to https://www.starcastlestudio.com/blog/why-its-the-best-time-ever-to-be-a-professional-artist to learn more!! . . . . . . . . . . . #artinspired #artistsofinstagram #creativelifehappylife #makersgonnamake #pursuepretty #workfromwherever #artistsofinstagram #magicalvibesonly #artistbranding #liveyourdream #spreadcreativity #etsyartists #collaborationovercompetition #goodvibesonly #creativesoul #colorcompanion #sayyestosuccess #calledtobecreative #creativepassion #passionproject #instaartist #spreadinspiration
Actual image of me facing responsibilities after being away from home for the past week. 😭 . It’s amazing how much things pile up when you’re away. Really makes you realize how much you do on a daily basis. 🤔🏡 . Hope everyone’s Monday is bunnderful 🐰💖 . I’ll be working to get back into the flow of things and dive back into the projects I’ve had on hold. ✏️ . What’s your main focus for the week? . . . . . . . . . . . . . . . . . #passionproject #spiritualbossbabe #makersgonnamake #bunniesofinstagram #liveyourdream #pastellife #stayinspired #collaboratingcreatives #furbaby #tuesdaystogether #creativeatheart #spreadcreativity #calledtobecreative #createeveryday #creativelifehappylife #artinspired #artistsofinstagram #creativelifehappylife #creativelife #pursuepretty #makersmovement #creativityfound #livecreatively #ipreview via @preview.app
Are you being ‘chew-sy’ enough?? 🦈 . Running a business forces you to work with and meet a lot of people. Every once and awhile you find those that really click with you and allow you to perform your best work. 🙌🏻 . Spending the week with my good friend and business bud @yourdesignerash reminded me how important it is to surround yourself with people that inspire you to accomplish your biggest dreams. 💖 . That’s why I’m choosing to work with clients that inspire me, support other businesses I believe in, and turn away from the work that doesn’t feel good to me. 👌🏻 . I encourage you to do the same. Make an effort to say no to people and experiences that don’t light you up. 🌟 . Tell me: what do you need to get more ‘chew-sy’ with in life and/or business?? 🤔 . . . Custom illustration created for the punny kids apparel brand @cocoandpina 🥰 . . . . . . . . #passionproject #spiritualbossbabe #customillustration #vectorillustration #liveyourdream #pastellife #stayinspired #collaboratingcreatives #vectorart #appareldesign #tuesdaystogether #creativeatheart #spreadcreativity #calledtobecreative #createeveryday #artinspired #artistsofinstagram #creativelifehappylife #makersgonnamake #creativelifehappylife #creativelife #pursuepretty #makersmovement #creativityfound #livecreatively #ipreview via @preview.app
“What the heck is a brand style guide?” 🤔 . . A style guide functions like a map of your brand. With this map, the less equipped (and less expensive) designers are able to run with your visuals, while staying within your established aesthetic. 👌🏻 . I go the extra mile and send a bound & printed style guide to every brand client for tangible on-going reference and inspiration. 📖🌟 . You can feel (a bit) better about hiring that shoddy designer off Upwork, because you know the hard work has been done for you already - by a REAL professional. OR use your pre-determined aesthetic to create your own graphics! 🙌🏻 . Have you thought about investing in a brand style guide? What questions do you have - I'll answer them below! 💭 . . . . . . . ⠀⠀ #passionproject #spiritualbossbabe #creativelifehappylife #artistsofinstagram #liveyourdream #pastellife #stayinspired #styleguide #branddesign #collaboratingcreatives #artinspired #brandingdesign #creativeatheart #spreadcreativity #calledtobecreative #createeveryday #artistbranding #makersgonnamake #creativelifehappylife #creativelife #pursuepretty #makersmovement #creativityfound #livecreatively #ipreview via @preview.app
3am wake up for my flight to Canada 🇨🇦 ✈️ . Imma need an extra cup or two. 😓 . Nervous for the traveling, being away from my family and how I’m gonna brave the coldddd. 🥶 . But beyond excited to see my wayyyy too far away best friend @yourdesignerash 💖💖💖 and then arrive at @imperfectbosscamp and finally meet my magician developer @italicizedcreative 😍🌟 . + I’m hoping to leave with a few new business buds! 🌟👌🏻 . What’re your best tips for making stellar new connections and friendships at conferences? 💖 . . . . . . . . #passionproject #spiritualbossbabe #vectorillustration #customillustration #liveyourdream #pastellife #stayinspired #artinspired #collaboratingcreatives #starbucksaddict #coffeeaddicted #artistbranding #iconillustration #calledtobecreative #createeveryday #creativelifehappylife #makersgonnamake #creativelifehappylife #artistsofinstagram #pursuepretty #makersmovement #creativityfound #livecreatively #ipreview via @preview.app
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