6 Reasons Your Business Deserves More Than A Pre-made Logo
There are so many options out there for getting a fast and cheap logo made for you business. When you’re just starting out and trying to cut costs, it can be tempting to go with one of those cheaper, pre-made logos to save money.
I understand that it can seem like a good idea to buy a pre-made logo, check “branding” off your list, and move on to the next thing. But as with most things, you get what you pay for, and the quick and dirty options usually comes back to bite you later on…
After all, if you’re serious about your business, and you believe in the work that you do (which I’m pretty sure you are, and you do), there’s no way that a pre-made logo can represent all of that. Here are 6 of the many reasons that you, professional business owner you, deserve so much more than a pre-made logo.
1. Your business is unique & so are you!
Going through a proper branding process, allows you to get a totally custom logo and brand that speaks to your specific wants and needs. A quality designer will ensure your brand visuals are cohesive and relevant to your individual business.
Pre-made logos are made for the masses — and cannot possibly live up to everything you and your business have to offer.
2. You won’t feel connected to it
Whenever something is made custom for you, it creates a stronger, more personal connection. Imagine the difference in purchasing a wedding gown from Sears vs. getting a one-of-kind dress made and tailored just for you by one of your favorite designers. You’re going to feel so much more connected to and proud to wear the custom dress.
The same is true when it comes to your branding.
With visuals that are created just for you, you’ll be more inspired to show up, more likely to promote and celebrate your business and feel more confident in what you are putting out into the world.
3. It won’t speak to YOUR target audience
A pre-made logo is made to appeal to those buying the logo, not your target audience. After all, when you buy a pre-made logo, YOU are the target audience for the person who created it. But just because YOU were attracted to it, doesn’t mean it will attract your ideal clients.
A custom logo will be designed to attract and speak directly to your target audience. When you use a pre-made logo, you could inadvertently attract the wrong type of clients and build an audience that really isn’t the right fit for your business.
4. Consistency is Key
Inevitability, your pre-made logo won’t serve you forever, and there will come a time when you’ve outgrown it. At this point, you will need to have original brand assets made for you. The transition of your rebrand can surprise and confuse your audience, especially if your pre-made logo has been attracting a different type of audience than the one your custom branding is truly designed for. By getting the visuals right from the beginning, you can stay consistent, and attract the right audience from day one.
5. No one wants a legal battle
When you purchase a pre-made logo, you’re trusting the internet stranger you bought it from to comply with copyright laws. The last thing you want is to start gaining traction with your business, only to be hit with a legal battle or a Cease and Desist letter because your pre-made logo was too similar to that of an established brand. The only way to know for sure that your logo won’t step on any toes or breach copyright laws is to have something that’s customized to you.
6. You’ll look like everyone else
We’ve all felt that awkward moment when you show up somewhere realize you’re wearing the same outfit as someone else. While it may not be a big deal in a restaurant or at the bus stop, it can feel like the end of the world when it happens at an important event like a job interview, your wedding day, or a first date...
Imagine you’re feeling on top of the world in your business, and then you see another brand pop up selling products with a logo just like yours featured front and center. If you bought a pre-made, this person is most likely just another happy customer that purchased from the place you did, and there’s not much you can do about it.
With a custom logo, you can avoid all of these awkward and potentially expensive and time consuming situations, and feel confident having a brand and logo that truly represent your business and that will evolve with you as your business grows.