Magic Mail Monday: Magical Haul!

It’s that time of week again: Magic Mail Monday!

What is Magic Mail Monday?

As a brand designer and full print design addict, I love the tactile experience of opening hand-packed orders. Join me on Magic Mail Mondays - where I unbox new ‘Magic Mail’ from fabulous small online shops, spread the love, and inspire you to up-level your own packaging experience for customers!

I’ll be opening Magic Mail every other Monday! 👌🏻😍 Join me if you’re interested in unboxing videos, seeing awesome stuff, supporting small shops, and learning tips about how to create killer customer experiences!!

I went LIVE on Instagram to open these goodies and share all the amazing cuteness in real time 💕

Check out the replay below or read the synopsis below to get all links to featured makers and products, as well as the key takeaways from these deliveries that you can use to brand your own product experience!

Lyeric Works

I N C L U D E D :
Sylveon Cutie
Luna / Artemis set

LyericWorkS ETSY
(currently on hiatus)

Castles & Confetti

I N C L U D E D :
Imagination Magic Pin


Stami Studios

I N C L U D E D :
Espeon Tomigachi


Utterly Magical

I N C L U D E D :
Sleepy Kitty Pin
Matching holographic sticker


Love April Moon

I N C L U D E D :
My Melody Theme (pin + sticker sheet)
Pastry Theme (pin + sticker sheet)

Available only to patrons in the Sweetery Club.

This subscription gives Patrons a monthly themed box with the monthly pin club reward and filled with a mix of handmade or originally designed charms, stationary, and more! Patrons in the Sweetery Pin Club get a monthly pin and sticker that includes free U.S Shipping!


Learn from this unboxing!


A few of these makers showed some serious resourcefulness with their card backing & packaging. Try to create unique, appealing design while staying cost effective. There are tons of ways to do this but here are a few examples that were covered in this unboxing:

1) Print double sided backing cards with different designs on each side. This way, you can order a large quantity, but also have two different backing designs to choose when displaying your pins. (Stami Studios did this fabulously in this unboxing video).

2) Choose a more subtle backing design that will suit many (or all) of your pin designs. Love April Moon provides an awesome example of this, but having a simple doily design that looks beautiful as the background for all of her kawaii style pins.


first impressions count

Okay, your product is amazing, but make sure your customer is just as excited when they first see your package in their mailbox! This can be as easy as having a holographic mailing envelope, or putting a branded sticker on the seal — get creative, but make sure they know this is an exciting package they should be pumped to open!!


Try to have more than one pin back included on your designs (unless your pin is super small and that’s pretty unrealistic). You don’t want people losing their pin the first time they wear it out someplace. Providing two pin backs ensures that your beautiful pin won’t jump ship as easily and you’re customers will continue happily sporting your pins.



  • Have your shop name and url prevalent on every aspect of the packaging experience. It should be overly obvious who this fabulous product is from and where to go to buy more!

  • Pay the extra fee to add your shop/brand name on the back of the product!! There needs to be a way to find you again once all paper materials have been thrown away.

make it personal

  • Add a handwritten note, a funny catch phrase or a silly illustration (the handwritten thank you and ‘want some fuk?’ illustration from Lyeric Works is a great example of this!)

✨ Get More Magic! ✨

Magic Mail Monday is each month & features awesome shops creating fabulous stuff!
I’ll even be doing some LIVE - and you’ll be the first to be invited :)


Ready to take your own shop’s branding & customer experience to the next level?

Let’s work together to get your visuals looking good from every angle!!