Italicized Creative


Allyssa had been struggling with finding a way to make her developer brand stand out while evoking the expert, professional vibes she wanted to attract her target audience.

Inspired by sunshine & positive vibes, Allyssa’s final moodboard combines bright aqua with a bold touch of eye-catching yellow, alluding to the light she brings to clients through her knowledge & expertise! The blues provide a refreshing calmness, while bright yellow highlight her knowledge, expertise and creativity!

full custom brand design style guide moodboard mood board

Vibes // Brand ‘Buzz Words’



I always provide my clients with a wide array of logo concept sketches so we can explore lots of different directions without getting too caught up in the minute details. Since I bring new concepts to the table, I provide a brief description of where each came from and what they represent.


Through a few rounds of revisions, we arrived at icon design paired with two different type treatments. While many more were presented for review, these were some of the black and white finalists.

logo brand design process

Once we had arrived at a final logo decision, I infused color and built out Allyssa’s full style guide to match! See below for the included logo variations, color waves, textures, and more that come together to create the full brand of Italicized Creative!

Final Brand Design

Italicized Creative full brand design style guide
full custom brand design style guide
full custom brand design style guide

Ready to start your own

branding fairytale?