Edgy, Artistic, Fun
The precursor to Star Castle Studio
Before getting married & changing my last name, I ran my design business under 'KSmith Designs.'
In all honestly: branding yourself is always the hardest task a designer can take on. I created my personal design brand by focusing on my qualities and skills. My original logo features a pencil, alluding to my strong illustration skills, while maintaining a sharp, vector graphic feel. A lightning bolt shape is hidden within the letterforms, which represents the 'spark' of inspiration that makes my work successful (as well as my quick turnaround time).