2022 Shop Promotion Planner Guide

Star Castle Studio provides artful entrepreneurs and makers with tips and custom-created visuals needed to beautifully run a professionally branded business and make an unforgettable impression online.

The past year has been a roller coaster ride for everyone, especially online business owners.

No matter what you do, I’m sure the current ups and downs have had some sort of impact on you –  whether that be on an emotional, economic, or practical level.

I’ll be the first to admit, I’ve personally struggled with staying active on social media and promoting my business… choosing instead to focus on client work because working on my own business somehow felt less important.

It can be difficult to check back into ‘business-mode’ when things are feeling so topsy turvy…

The unfortunate truth is: being less than consistent on social media, uninspired to create new content, and failing to show up online can be extremely detrimental to a business.

Amidst the chaos of 2021, have you been failing to nurture your business?

Failing doesn’t mean you’re a failure, it just means you’re not finished yet.

FREE resource to plan all your 2022 content

A business needs constant care and upkeep. You can work on projects that bring profit, but without properly promoting yourself, your business may fade into the sea of never ending content…

Realizing what’s been falling through the cracks is the first step, but the key to future success comes when you shift things around and start giving your own business the attention it needs. Every business owner has personal struggles, and learning to balance where you put your priceless time is an ongoing task!

If you’ve been struggling to make time for your own business (like me! 🙋🏼‍♀️), you’ll need to to refocus and redistribute your efforts to make YOUR business a priority again to get your self promotion back on track for 2022,

It’s time to get back to the empowering & exciting adventure that entrepreneurship is meant to be.

Things can get messy and cluttered sometimes, and taking a step back to gather your thoughts & plan ahead is the best thing to do. Making intentional changes with things like your allocation of your time and energy is key.

From there, routine and less stress follows!

Making an intentional change in 2022

So how are you supposed to tackle promoting your shop when it’s taking all your available energy to simply show up and ‘do the thing’? Batching can be life-changing – creating a detailed plan upfront so you can follow along later, while you’re tackling day-to-day stressors.

While this sounds great in theory, where exactly do you start?!

Too many of us business owners have piles of empty notebooks just waiting for that strike of inspiration…
Well, I’m here to hit you with it! ⚡️

I’ve crafted a powerful resource that will make promoting your online business an effortless process and free up much needed headspace to focus on doing what you LOVE!

I’ve compiled a year’s worth of promotion ideas to help you create buzz and ensure you make an unforgettable impact in 2022!

2022 Shop Promotion Planning Guide

I N C L U D E S :

  • A full year of promo with prompts / ideas of what to post for each week of 2022.

  • A key dates list with the important and silly dates of 2022.

  • A straightforward, fill-in-the-blank monthly content outline for you to plan out all your promo for the year!

2022 will be YOUR year.

This freebie is designed to help you dedicate some much needed love back to your business.

Set aside some time to work through it and reignite the passion of why you started your business in the first place.

I’d love to hear from you on Instagram– feel free to DM me to ask me questions and/or share how this resource helps you!

Get your free guide!


After working through this pdf, you’ll know what to post about every week of 2022 & with a straight-forward outline already created for your content, handing off the design portion of things is a snap!

Dreaming of getting ME to tackle the visuals of this powerful plan you’ve made so you can finally focus purely on doing the work vs. struggling to balance profit-driven tasks with self promotion?!

I’d love to support you in making 2022 incredible!

Let’s connect and see how I can help make your business beautiful & branded in the new year!