M100DBOARD – S (Space Mountain)
Round 1: DISNEY | Day: 19 | Letter: S
Did you know… When Disneyland started working on the ride, they called in Mercury 9 and Gemini 5 astronaut Gordon Cooper as a creative consultant.
“Space Mountain is about as close as you can safely get to actually being in space," he later claimed.
Now that’s what I call some dedicated project research!
Since I felt so inspired by the ‘out of this world vibes’ of this iconic Disney attraction, I decided to take this week’s Moodboard Monday one step further and create a quick mini brand! Using sleek lines, soft curves, and negative space were keys to portraying this futuristic aesthetic. I designed a logotype as well as a monogram for use on branded materials. The structural play of the monogram creates a mountain-inspired shape with the moon and ‘space’ above, all created by the S and M letterforms.